"I'm a London based freelance copywriter and I write engaging copy underpinned by tried and tested advertising methods"


My path to copywriting was not conventional. In fact, the path meandered all over the place before arriving here. After a career in the arts, I worked tirelessly for 6 years building my wedding cake design business, Olofson Design. I established a globally recognised brand, wrote a book, appeared on TV briefly, and totally burnt myself out.

A shift in career and lifestyle beckoned and I trained in copywriting. Armed with business wisdom and advertising know-how, I want to help you put your best business foot forward in a strategic, well considered way.

I'm also here to support you when you can't see the wood for the trees, or just wish you had a business partner to talk things through with.

I love to work with creative businesses, but more importantly, I want you to feel supported, less alone and inspired to take ownership of your marketing and communications. I know that every penny you spend on your business must help you grow, so I'll never take on work where I think there may be a better alternative strategy. It's all about offering the best value to you that I possibly can.

Send me a message ceri@candourandpolish.co.uk and let's have a chat about how I can give your business a boost. Costs are on a project-by-project basis, so let me know what you need and I'll send you a quote!


Content Creation
Branding Strategy

5 unrelated facts about the person behind the words:

  • I'm a professional cake designer. If you google my name to check out my credentials, you'll find a lot of cake. This is another aspect of my wide-ranging perspective on business and life, making me very adaptable. It just so happens that it's my noisy and popular online alter ego!
  • Coffee is the engine oil that keeps this writer running. Bolstered occasionally by tea and cake.
  • I basically live for my next journey to a new place I've never been to before. I need to keep my culture levels topped up and see things with fresh eyes to maintain a positive world view.
  • I'm a design obsessive in every sense. From interiors, to stationery, to textiles, for me there's nothing better than discovering exciting new design.
  • I believe there's little in life that can't be improved by communication. Even if it's just sitting down and talking things through, working on communication can completely change your perception of a situation and your entire attitude.

Ceri makes sense of my scribbles and bullet points and polishes them into beautifully written words for our website, campaigns and even Kickstarter video! As well as creating awesome copy, she is also my business mentor and coach giving me direction, action plans and a kick up the bum when I need one!

Louise Beukes, B.LOVED Hive

Working with Ceri has been fabulous, she has absolutely got me and my voice and more than just writing good copy she uses her knowledge of marketing, SEO and branding to make sure that my copy speaks to my ideal customer, gets across my brand message and is selling my business and service in the best way.

Andri Benson, Always Andri Wedding Design